12 APRIL 1924, Page 10

New Zealand is little further from the western coast of

the United States by way of San Francisco than is Cape Town from London. If the New Zealand Govern- ment planned a carefully-thought-out publicity cam- paign throughout the United States it would undoubtedly attract many thousands of Americans there each year. The distance from Great Britain precludes a rapid development of the tourist traffic between Great Britain and the Antipodes,' but nevertheless there must be many well-off globe trotters who would include New Zealand on their world tour. if its attractions were made better known.