ENGLISH INNS.
The plans for advertising England advance in the right direction ; but a hint might be taken from France by those who are engaged in the campaign. As soon as the War was over the French Government converted a group of their Intelligence staff into a body of French "Initiative." Their new job was to advertise .France. I journeyed with some of them—who were War-time friends—along the Pyremies, where they built beautiful hotels ; and everywhere it was on the hotel that the emphasis was laid. Our provincial and parochial hotels have a bad name. It is perhaps worse than they deserve ; but nevertheless there are gorgeous old hotels
all over the country, such as the Spread Eagle at or the Angel at , of which even English people know nothing. The most attractive, both in its own antiquity and in its neighbourhood, that ever I stayed in could not afford a telephone, so small was its trafficking. Its oak beams, its old cuckoo clock, its crooked windows would have ravished visitors from newer lands. What an attractive tour could be made along a chain of well-advertised inns properly spaced to suit the motor-car and its between-meals capacity.
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