12 MARCH 1927, Page 51

SELFRIDGE'S RFSULTS.

The full report of Selfridge and Company amply confirm the favourable view which was taken here with regard to the preliminary profit statement. In passing I would like a. commend the company for the fullness and clearness of its balance-sheet, and especially for the manner in which comparison with the previous year's results is made easy for the shareholders. I have already referred to the actual dividend and profits, but a feature of the annual report is he additional strength which has been imparted to the • lance-sheet. This is partly as a result of the segregation if Selfridge Provincial Stores Limited as a separate company, he reserve fund of the parent company, with the addition rorn the year's profit, now standing at £400,000 as compared ith £75,000 in the previous balance-sheet. There has also • n a further drastic writing down of leaseholds and uildings account, notwithstanding the fact that leaseholdi nd buildings in Oxford Street have increased in valuation'. e writing down, however, is in accordance with the con- ervative policy which has throughout been adopted by the mpany.