12 NOVEMBER 1927, Page 40

* * * * The Design and Industries Association, under

the able

presidency of Sir Lawrence Weaver, is doing very good work in encouraging sane industrial design and good workmanship in mass production. There is no reason why things that are useful should not be beautiful too, including petrol pumps, as Sir William Beach Thomas has recently pointed out. A lecture by Mr. B. J. -Fletcher has been' republished by this Association (from 6 Queen's Square, W.C. 1, price 6d.) which should be in the hands of manufacturers, artists arid all indeed who are interested in things as well as ideas. Mr. Fletcher points out how the stress of use has 'made beautiful tends to create beauty, as in sailing ships, ploughs, wagons, axes and almost every common tool. There is no reason why our motor-cars should not be beautiful, too. Some are, but the horrors visible at Olympia remind us of the `need for vigilance and what a great scope' there is -for this excellent Association.; -