13 FEBRUARY 1932, Page 16

THE ENGLISHMAN ABROAD

[To the Editor of the Srecr,sron.]

Tew puts the situation admirably. But id last year's exhibition at Buenos Aires I enjoyed the acquaintance of- a young English agent who had, I think, considerable success. -He found that the Argentine business men with whom he had his particular dealings—hatters and outfitters.-- appreciated the English character but did not translate this appreciation into allegiance. He found that hats marked " West End "—an inscription hitherto almost a clinching argument for purchase—were now rather handicapped by that inscription. If I remember well he arranged to haVe it changed to -" Mode Argentina " or something of the sort, to his great

advantage. - • The Argentina liked the English hat, but not the English hatband. The whole modern situation seems portrayed in that. In the nationalistic world of to-day, if articles are not the product of their own factories, foreign customers, think, like to consider that they are at least the product of their own taste. That is a point to be remembered.—I am,