13 JULY 1929, Page 26

THE SHILLING SHARE.

It is curious, too; how in almost every boom there is some special fancy or slogan which becomes an out- standing feature, and which _seems to capture the imag- ination of the public. Years ago it was what was known as " Founders' Shares which in various concerns were rushed up to colossal heights before the inevitable slump followed. In the most recent of modern industrial booms the favourite bait for the public has been the ls. share, and prospectuses have usually been so worded as to make the allotment of such shares appear to be in the light of a special favour, the clauses in the prospectus being usually to the effect that applicants for Preferred Ordinary, or perhaps, for the Preference shares, " will have the right to apply for an equal number of ls. Deferred shares, but that applications for deferred shares alone will not be considered," etc. The phrase will, doubtless, strike a familiar chord on the ears of many readers of this article.