13 JULY 1934, Page 6

I should like to see some figures, if they could

be obtained, of the respective subscription sales of the penny papers, and their sales on the book-stalls. The latter would be a much better indication of real pulling power than is afforded by the net circulation, for so large a proportion of the circulation of the popular dailies is governed by the enticement of insurance benefits rather than by the attraction of their contents ; and insurance, of course, does not influence book-stall sales. I undertake to say that the Daily Telegraph, which has just announced that its net sales have gone up to 363,000, far surpasses any of the insurance papers in the proportion of the total' which it sells on the book-stalls.