13 OCTOBER 1923, Page 15

CINEMAS FOR CHILDREN.

[To the Editor of the SPECTATOR.] SIR,—An attempt has been made to remedy the lack of suitable films for children. A small company, "The New Era Film Co.," has been formed, and without doubt their films are educational and interesting for children as well as their elders. The trade show has, I understand, been a success, and the venture is one which is worthy of public support if it meets a public need. The only adverse criticism I have heard is that someone in the industry had said the films were too good for the present public taste, and are, in fact, a few years ahead of it. None the less, he has booked some of the New Era Films for this winter. He may have been influenced by the fhvourable comments of the Press, such as the Times and Morning Port; or by the fact that the New Tivoli Cinema have arranged to include some in their programme, although originally their arrangements were only to show the films of an American group. The management are evidently ready to supply what the public needs.—! am,