12 SEPTEMBER 1968, Page 3

It pays to advertise

CHRISTOPHER HOLLIS

Advertisements are to be screened between Sunday evening ITV religious programmes.

Fight the good fight with all thy might. (Let Bizno keep your shirt front white.) Lay hold on life, and you shall see Four coupons with your Typhoo Tea. Faint not nor fear. (Wise men insure. Small premiums make old age secure.) Fears fly forgotten as a dream For those who use Crump's Cracker Cream.