15 DECEMBER 1928, Page 38

AN INTERESTING UNDERTAKING.

It will be interesting to see what response is given by the investor to the large-issue of share capital offered early in this week by the Ford Motor Company. So far as may be judged from the prospectus itself, and from the information available, the shares may be said to present a fair speculative -risk, with a chance of considerable profits. Even greater interest, in some respects, however, attaches to the scheme embodied in the Ford Motor prospectus asnffecting the possible creation of a really big new industry in this country. It is true, of course, that the Ford car as sold here has been partly manu- factured at Manchester for some time, but what now evidently is contemplated is mass production-in huge works to be erected at Dagenham, in Essex.