Mr. Harold Herd has written another thought-provoking little book. In
The .Newspaper. of TO-MOTTOVJ (Alleni and Unwin, 3s.. 6d.) he foretells an improvement in the general standard of neripapers to satisfy a higher standard of general culture. Among the changes which he thinks are likely to take place are the introduction of columnists (as in American newspapers), an increase in the number of signed contri- butions, more foreign news, more business news and many innovations in " make-up." In the " Age of Leisure " Mr. Herd predicts more power fOr_ the newspaper than it possesses to-day. The Newspaper of To-Morrow contains many excellent ideas, some in which we concur and, others which we do not feel so sure about ; for instance, Mr. Herd visualizes an increase in women's newspapers when women become " completely emancipated "—a surprising conclusion, and he dismisses the possibility of wireless becoming a serious rival to the newspaper a little too lightly. Mr. Herd has also edited The Fleet Street Annual (Fleet Publications, 3s..6d..); a survey. of the present position of -journalism. He includes an interesting symposium of the opinions of various journalists and Other thoughtful persons on how far the Press can influence its readers on political issues. A list of the principal markets for articles, and notes on free-lance journalism., are included in this useful handbook for journaliats.
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