15 FEBRUARY 1963, Page 16

SIR, -1 don't wish to attack advertising for fear of getting

myself daubed with Mr. Copland's yellow paint. But I'd like to know if the Advertising Stan- dards Authority fully examined the claims of the Conservative Party before the last election and whether, in view of the product's manifest faults and deficiencies, it is advising the rejection of the party's business by members of the Advertising Association. Advertising people, with their high ethical standards and concern for the public well- being and kir the truth, must surely agree that there is a very good case here for the protection of the