15 FEBRUARY 1963, Page 16

SIR, — One of the odd things about the British press, considering

the financial importance of the subject to them, is how few journals are prepared to discuss at all objectively the function and place of advertising in a free-enterprise economy. Brian Copland puts his finger right on the spot. As a nation we hate to have to admit that all of us—whatever job we do, from university lecturing to intellectual journalism—are ultimately dependent on other people selling their goods and services at a profit. It makes everything so sordid, doesn't it, if you are an Englishman?