Letters to the Editor
THE LEAGUE AND PUBLICITY
[To the Editor of the SPECTATOR.]
Sra—Mr. J. Murray Allison's very interesting article, " World-Wide Publicity for the League of Nations," provides
much food for thought. He says it will cost round about £2,000,000 to tell the world all there is to know about the League of Nations. This may be quite true, but the difficulty is to get the money. It is less than one-third of the cost of one battleship and only a small fraction of what is spent annually on preparing for war ; but the average man and woman cannot be got to see that.
The League of Nations certainly needs more publicity, and
the League of Nations Union is doing all it possibly can to increase this publicity. A big firm does not hesitate to spend a large sum of money on advertising soap or cigaretteS, because it is good business and it results in increased trade and profits. If, by spending £2,000,000, a world-wide public opinion favourable to the League of Nations can be created it would be the hest possible investment in the world.
As soon as there is a world-wide public opinion in favour
of the League there is certain to be a universal reduction of armaments, and the millions of pounds which are now spent every year on preparing for another war will be saved. This money will then become available for other and better pur- poses. All countries will be as safe relatively to one another as they arc now, and they will all be much better off. The difficulty is how to get public opinion interested.—I am, Sir, &c., J. D. ALLEN,
Rear-Admiral (retired).
Red Cottage, St. Albans.
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