16 JUNE 1961, Page 17

PRINTING AND THE PRESS SIR,—i am not quite sure of

the point Mr. Perry seeks to make. It is beyond argument that web-fed offset for medium runs of print can lead to useful financial economics—I for one have been saying this in print for many years. But he says that the same machines in Maidenhead print 'both Reader's Digest and Men Only.' They certainly do not. I should know this, signing myself—Yours faithfully, R. S. AUSTIN ProduCtion Director, The Reader's Digest 23 Berkeley Square, W