17 APRIL 1964, Page 15

This was a highly revealing interview of 1 14 kind which

Choice should give us regularly• takes the consumer behind the advertisement an ° the public image to the man at the top. But one improvement would be handing over such inter; views to someone more obviously identified with the consumer, who could not only put straight questions, but could also argue a case. In thj interests of accuracy and fairness Derek 03P must tread warily-and in this part of it tu", warily. All he can do is ask pointed questions and leave us to draw our own conclusions.