THE TRADE' VALUE OF GOOD DESIGN.
[To the Editor of the SPECTATOR.] SIR,—It is very encouraging to members of this Association to know that the Spectator has decided to give its opinions about things as well as books. It is easy enough to find references in the Press to antique furniture, old china, and pictures, but I hope that under the heading of " Material Reviews " you will be dealing exclusively with design in modern industry.
The Design and Industries Association's chief work is to insist on the trade value of good design, and our propaganda has been mainly directed to persuading manufacturers, retailers, and industrial designers that not only is there fun and interest in producing fine modern things, but that there is money in it as am, Sir, &c., H. P. SIIAPLAND, A.R.I.B.A., Chairman (For the Design and Industries Association).
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