18 NOVEMBER 1966, Page 14

Talking 'Big' to Americans just doesn't sell them seats on

an aircraft. Especially visiting Americans with all Europe's airlines to choose from. What does sell tickets is having flights going to the right places at the right times. (When Americans want to see Europe they really want to see it.) The fact that BEA fly to 84 cities in Europe and the Near East is the kind of talk they like to hear. And that is essentially why BEA is Europe's most successful airline, flying more people to more places than any other airline