19 APRIL 1957, Page 7

THE LENGTHS to which some of our newspapers will go

to reduce the number of words their readers must struggle through each day must com- mand the reluctant admiration of even the fully literate. One of the two tabloids recently dis- covered that by reproducing its masthead on the back page as well as on the front, it could not only put more pictures and larger headlines beneath it, but announce itself as 'The paper with 2 front pages every day.' Not to be outdone, its rival has taken to extending the front page headline to with- in an inch or two of the bottom, and then calling itself 'The paper with ONE front page—the BEST one.'