THE MISSING TECHNICIAN
SIR,—Mr. Herbert Morrison, in his survey of future opportunities in foreign markets, rightly stressed the importance of vigorous market research and selling effort for British goods. Another point must be given proper consideration in the rebuilding of our export trade. Our goods have always been able to claim good workmanship ; but there has, in the past, been a tendency to ignore or minimise the importance of design. The industrial designer must be recognised as a technician. We have in Britain some of the forest industrial designers in the world: men of the calibre of Brian O'Rorke, Christian Barman, Raymond McGrath,. Wells Coates, Rodney Thomas, to name only a few. Such men should be allowed opportunities to collaborate with production engineers and sales executives. The designer must no longer be the missing technician, if British goods are to hold their own in the markets of the post-war world.—Yours faithfully, JOHN GLOAG. 3 The Mall, East Sheen, S.W. z4.
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