19 JULY 1975, Page 5

'Having a go

Sir: Inflation has now been with us a Jong.time. Too long. It began at first

gradually like the turning of the tide. Now the tide is nearly full. Unlike the sea, it is not controlled by natural events. It will not go backwards with some sort of rhythm.

Really it is a simple matter. To reduce it is possible in a reasonable time, if we decide to do so.

Inflation really means, when we say things cost more, that there is not enough to go round. And in accordance with what people call human nature the strongest and most influential try and often succeed in getting more while others stand still or even get less.

People speak about a cure for inflation. This implies it is something natural in which people are not involved but comes like an illness. However, the fact is that people are very much involved.

The first thing to do is to see that the lowly paid nd pensioners get more money with which to buy things. Until this is done, those whose buying power is cut by inflation but not reduced enough seriously to affect their way of life, although some luxuries may have to go temporarily, could well let the pay stand where it is. This will keep things pretty even as the increases to those with low incomes will not be sufficient to send inflation in a mad dash-away.

Then we come to the real way to cut inflation and to give more, and that is to produce more.

In the factory that means everyone. and I mean everyone, whether the workers who actually make things, the designers who help create the products and the management and directors can do a lot by each doing say five per cent -More.

And we must not be afraid of more and better sales. With a full order book, and everyone should know it is full, the shining opportunity comes for each and all to increase production to fulfil the 'demands, yes the opportunities.

In the long term, the plant lay-out and methods of production must be improved and increased in a way that makes for quicker work and more production. Of course the people of any one factory will not directly consume more from their own factory and actually what they produce in greater 'abundance they will swap with others here and overseas so in the end all will have more.

Now this is not difficult, it only needs some inspiration to fire the Will. In fact the great difficult situation in itself will be enough to arouse the imagination and set men's and women's minds alight with a determination to get things going, for their own benefit, for others and for those to come in the future and for their own self-respect.

Let us have a go. This kind of thing has worked before and will now. • Philip J. Gilbat 13 Lyndhurst Gardens, Hampstead, London NW3