• [To the Editor of THE SPECTATOR.] SIR,—With reference to
the two points -made by the Editor at the foot of my letter undei the-aboVe leading in last week's issue, may I be allowed a little comment ? There may not have been any direct suggestion that advertis- ing of drink should not be permitted, but the inference contained in that part-of the article dealing with chink advertise- ments seems to convey that meaning, especially the sentence, " More than . enough drink is consumed without heedless encouragement."
The second point to do with the " Drink more beer" cam- paign (not any particular form of beer, just beer), if reference is meant to include the advertisement "Beer is best," surely a the public treats such slogan on the level with such others as " Drink more milk," " Eat more bread," &c. Surely it is not suggested that people seeing these advertisements will immedi- ately rush off and consume beer until they get drunk, any more than they will consume large quantities of milk or stuff them- selves with bread to such an extent that their digestions are impaired or they are otherwise inconvenienced. The public knows that these coMMOdities exist and are not something new being introduced,.and those who in their minority are inclined to indulge in them, .or any other article, immoderately do not require to be reminded of them by advertisements.—Yours
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