19 OCTOBER 1962, Page 8

Heirs of Cruikshank

Mr. Donald McGill died in London on Satur- day at the age of eighty-seven. He was the cher maitre of that most popular of pop art. the big-bottomed picture postcard; the 'postcard king' as the obituaries predictably described him. The art which he did so much to foster seems to be in good hands. At various seaside towns this year I made a cursory study of the form, and discovered that cards are broader, beerier, blearier and leerier than ever. Every now and then a solemn puritanism takes offence at this time-hallowed licence and tries to stop it, but happily without much effect. I firmly believe that a hundred years from now, when all else will be unrecognisable, the simpler splendours and miseries of mankind will still be celebrated in terms of those bulging matrons, long-thighed beauties, red-nosed lechers and the small de-