1 NOVEMBER 1930, Page 18

Such H.Q's exist. If anyone wants to buy the product

of any rural industry—a quilt, a fire " dog," an iron gate, a wicker wheelbarrow, a rustic chair, a self-coloured cloth, or what not he can apply to the Rural Industries Bureau and get into immediate touch with the artist. Apples travel nearly as well as furniture, and there is no reason why anyone should not buy that particular variety of apple a day which pleases his matutinal palate and keeps his malady at bay. My own post-bag announces—about every other day—how much difficulty individuals experience in buying what they want to buy. The whole trouble lies in the absence of bureaus of information. Local co-operation (of which the Badsey growers in the Pershore district give the best example) can do much, but a more general centre is needed. Certainly thousands of consumers continuously buy what they don't want or don't buy what they do want, merely because distribution is badly organized or information insufficiently distributed.