The Prince of Wales and Marketing
On Tuesday the Prince of Wales addressed the Incor- porated Sales Managers' Society at the Guildhall. The speech, which was broadcast, urged industry to face the fact that Great Britain was losing ground. Marketing must be improved ; earlier use must be made of young men with drive and pluck ; personal contact should be made with conditions and agents abroad ; and salesmen should be better educated and better paid. " Here in this Guildhall," said His Royal Highness. " where my father a generation ago besought England `to wake up.' I appeal to the leaders of British trade 'to wake up thoroughly, to consider fully and to act decisively.' " The speech was received with enthusiasm.