Unsolicited testimonials are sometimes worth a lot. I was very
con. siderably impressed when talking to a distinguished Sudanese a few days ago to hear the tribute—evoked by a quite casual turn in the conversation—which he paid to British firms trading in the Sudan. " They seem to me to do business on model lines," he said. " 1 you see a sample of one of their products you know that a million more will be exactly like it." If I were a business man there are not many things I should like better to hear. jANUS.