20 JANUARY 1912, Page 26

The Advertiser's A B C (T. B. Browne. 10s. Gd.

not.)—Sections I. and II. are devoted to what we may describe as the art of adver- tising ; Section III. will be found of much general interest, as it gives an account of the trades of the Empire. The rest of the volume is for the most part devoted to the Press, regarded as an advertising medium.