20 JULY 1934, Page 19

BROADCASTING ADMINISTRATION [To the Editor of THE SPECTATOR.] Sia,—It is

difficult for any outside individual to assess the value of Mr. Cleghorn Thomson's criticism of broadcasting administration in this country, but I do question whether the listening public may properly be referred to as " long- suffering." The testimony of all those who compare broad- casting in this country with that in other countries is that on the whole our system and the quality of its output are the best in the world. Certainly I do not think there are any other countries which can show such a rapid increase in listeners.

Obviously only those within the administration itself can assess the value of Mr. Thomson's " informed " criticism of the system of the " creative " and " administrative " categories, but it seems to me that any enterprise like broadcasting, the theatre, the opera or ballet, must assuredly court disaster unless business directors as well as artistic directors arc