20 SEPTEMBER 1957, Page 6

Sunday Intelligence

THE FIRST section of the 1957 National Readership Survey recently published by the Institute of Practi- tioners in Advertising further emphasises the excep- tional nature of the successes achieved by the Sunday Times during the past eighteen months.

Sunday Times, September 15.

THE LATEST issue of the National Readership Sur- vey suggests that a decline is taking place in the readership of almost all national newspapers. The loss of readership ranges in the national Sunday papers from 944,000 (Sunday Pictorial) to 29,000 (Sunday Times). Within this total of twenty-two newspapers the sole exception to the general down- ward trend is provided by the Observer.

Observer, September 15.