21 JUNE 1930, Page 14

BUTeliER v. FAmuxa.

It is quite certain that the National Mark, which has already given higher prices to the poultryman and fruit grower, will bring solid benefits to most British producers, and therefore to consumers. It is twice blessed. The buyer gets fresh food of guaranteed quality. The producer gets the value of his product, if it is good. He does better business because he is encouraged to give better quality, While some dis- tributors and associations of distributors have welcomed the scheme, others have bitterly opposed it. Even in the case of eggs where the virtues of the scheme are most apparent and most easily proved some few enemies tried to damage the reputation of. the Mark. The Birmingham retailers have entered upon a more open and also more factious opposition. They are boycotting the application of the National Mark to beef. If Sir William Haldane and other specialists are right in their prognostics, beef is going to, be the standby of the British farmer. As things are he suffers from rings in the market and yet more perhaps by competition with inferior imports. For the retailer to declare open warfare against the farmer and his Union and the Ministry

of Agriculture which co-opeiates is short-sighted as well as unpatriotic. In the long run it is bad business.