22 APRIL 2000, Page 27

Curiosity value

JON MOULTON of Alchemy plans to revive the dog formerly known as Rover by selling MG sports cars in America. He thinks there is an unsatisfied appetite for them. I refer him to the pioneer work done by Jocelyn Hambro, who induced his family bank to set up Hambro America Corpora- tion and secured the MG agency. His prospective customers were curious. They had never before, so they told him, seen a malted milk machine on wheels.