22 OCTOBER 1927, Page 35

We are convinced that British manufacturers and merchants, could do

more business within the Empire if they only realized. the potentialities of our Empire markets. We have already. mentioned the pamphlets of Messrs. Dorland Advertising,; Ltd., who help their clients with their excellent series on " Empire Markets." The sixth and seventh issues deal with- The Union of South Africa and East and West Africa, giving compact statistics of population, wealth, imports and exports, and useful hints as to the nature of the trade in each case. As few business men ever look at the detailed Trade Returns,. or any other official papers issued for their benefit, the par-, ticulars of the imports into the Union and the several colonies and dependencies should be of real value to them. It is note-- worthy that, though we still have the bulk of the trade, our German and American competitors are making headway in, these markets.