His Royal Highness went on to say that he was
looking forward to the Report of the Committee on Salesmanship. He felt sure that the Report would insist upon the importance of personality, knowledge of the goods, know- ledge of the conditions and the languages in the countries where the goods were to be sold, and, then, tact and good manners. " I think we might put personality first." And why should not the " boss " himself go abroad to look into the sale of his goods ? This was, we think, the boldest piece of advice in a speech which was character- istically bold, and .has been extremely well received. The Prince of Wales is evidently the prince of salesmen, Agents abroad are " not enough." They cannot change the design of the goods sent to them ; they may well think that it is not their business even to suggest changes: Theirs but to try to sell what they receive. The " boss," convinced by evidence on the spot, would at once be able to adapt production to local demands if he was satisfied that the adaptation was economically possible. * *
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