23 JULY 1994, Page 22

Foldie

The Oldie urged itself upon its subscribers with the pointed slogan: 'Buy it before you snuff it.' Alas for them, they will now find that the Oldie has gone before them. (Memorial service to be arranged later?) More accurately expressed was the maga- zine editor's promise in England, Their Eng- land: 'A subscription implies that this publi- cation will be sent to the reader until one of the three expires.'