24 JANUARY 1964, Page 8

Tailpiece

The image of the main parties is now being projected on to the hoardings. The Labour Party has produced a very large poster showing Mr. Wilson surrounded by (I presume) devoted Labour Party workers. People MATTER. You can see this in the warm smile which almost reaches Mr. Wilson's lips. These women MATTER to him. Especially the one with whom he is shaking hands. She MATrERS. But not, it seems, enough for Mr. Wilson to take his pipe out of