24 JANUARY 1981, Page 19

Breakfast deserts

Sir:" . . . but it won't work': so says Simon Courtauld of breakfast television (Notebook, 10 January). It will. 'Ninety-five per cent of the population will not watch it.' Most of them will and the ratings will be there to prove it. The attitude of the 'average' man was summed up by Roy Hattersley (you couldn't be more average than Roy Hattersley) when, on radio a week or so ago, he said that he didn't want breakfast television but when it came he would watch it.

Your television critic, a realist if ever there was one, cannot begin to imagine how he [Jay] thinks his ideas can be put into effect.' After all the television that he has watched, what makes him think that • the pabulum consumed by the Great British Public needs to be enlivened with ideas? We get what we deserve.

CA. Bosset Penrheol, Llangynidr, Powys