26 APRIL 1957, Page 15

'BRAINS TRUST' RATINGS

SIR,—In 'A Spectator's Notebook' of April 12, Pharos says that 'a potentially attractive programme like the Brains Trust has sometimes failed to attract even 1 per cent. on the viewer ratings.'

According to our Audience Research system, the Brains Trust gets a regular audience of between 2 and 2+ million people.—Yours faithfully, GEORGE CAMPEY Television Publicity Officer The British Broadcasting Corporation

[In areas where there is a choice of TV pro- grammes, BBC BBC and CTV, the Brains Trust's audience is negligible; at times ratings have, in fact, shown that it does not reach 1 per cent.—Editor, Spectator.]