26 JANUARY 1962, Page 10

SIR,—'1f you don't like the advertising, don't buy the goods,'

Mr, Brian Copland's slogan, is absurdly irrelevant to the problem of offensive advertising— as irrelevant as the advertising often is to the goods it advertises. What about those who like the goods all right, or anyway accept them as no worse than other brands, but are so repelled by particular ad- vertising campaigns that they switch or prefer to do without? Is this sort of anti-salesmanship brightly

accepted as a negligible hazard, or is it just ignored?

Make no mistake, consumer-repulsion exists, and the publicity trade won't banish it by pretending it isn't there.


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