26 JANUARY 1962, Page 10

SIR.—Bo,th Mr. Gordon and Mr. Copland overlook the main charge

against advertising, which is that by continual use of verbal exaggeratiOn, particularly false superlatives, it debases the language. This is even more harmful socially than the shock of finding the girl has smoked all your Player's and still won't say yes.

33 Royal A venue„EiW3

GEOFFREY MINIS!!