SIR,—In your very kind reference to our tenth birthday number
by one who writes with such distinction on rural life
there is a slip on a point of fact, which, because it may lead to complete misapprehension on an important point, I should be grateful if you would be good enough to allow me to correct.
It is stated that our advertisements "threaten to swamp the print." It is true that we have a remarkable number of advertisements—more pages of them, we believe, than any magazine in the world, and very proud of them we are, for we exclude fifteen sorts—but, instead of swamping the reading matter, they have steadily increased it 1 In a very long journalistic experience I do not remember an instance in which the number of pages of text in a magazine grew with such regularity and rapidity out of the advertising revenue
In our second year we had 77 pages of reading matter, in the third 93, in the fourth ro6, in the fifth 127, in the sixth 140, in the seventh 176, in the eighth 187, in the ninth 2o6, and in the current issue we have 221.—Again thanking you, yours
"Countrynsan" Office, fanny, Kingiscan, Oxfordshire.
Previous page
