26 NOVEMBER 1994, Page 34

What it takes

THE BRITISH export effort has More Balls Than Most. This is the company which (so I learn from the British-Ameri- can Chamber of Commerce) has exported 27,000 juggling kits to the United States. They contain three balls stuffed with bird- seed and an instruction book called A Short Course in Life Enhancement, and sell for $30 in Saks Fifth Avenue. Next in the pro- duction line is a device that blows 20-foot bubbles. Now if nuclear submarines could do that they might have a market.