Unlettered
A reader saw this in a Brittany Ferries' 1991 brochure DELIGHTFUL CROSSINGS AND DELICIOUS CROISSANTS Each year, more and more people choose to travel to France and Spain with us.
Why is this?
It's not just that we take people direct to where they want to go.
And it's not just our superb fleet of distinctly different ships, all of them continuously upgraded in a multi- million pound investment programme.
It's not just the advanced technology, the sheer efficiency, the convenient sailing times and range of services on board.
How can you sum up the advantages of each of our ships — each with its own charming, individual and delightfully French character.
Perhaps it can be done in one word. `Croissant.'
`Pourquoi Croissant,' we hear you say, 'what on earth has a croissant got to do with running the most successful and most civilised, ferry company on the Western Channel?'
Exactly.
The humble croissant, so much a symbol of France, of all that we know and love about relaxing on sunny morn- ings on holiday, the croissant we treat with all the reverence and respect it deserves.
Like all of our baguettes, patisseries and such like we bake fresh each and every day on board.
Our chefs wouldn't dream of offering you anything less than a perfect, warm, flaky, delicious, mouth-watering crois- sant with your meal.
Anymore so than our wine stewards would think of offering you a second- class wine, or our information girls not trying to solve your problem im- mediately, or our cafeteria staff be less than friendly and helpful.
And just as the croissant epitomises all the character and charm of France, so each of our ships are a million miles from the faceless, characterless, 'float- ing carparks' so popular on other routes.
If you have an example of a crass, illiterate, ignorant, irrelevant or embar- rassing letter or notice from a company or public body, send a copy to: Unlet- tered, The Spectator, 56 Doughty Street, London WC1N 2LL. £10 for each one printed.
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