,FEWER " SPECTATORS " The progressive decrease in the paper-ration--it
stands at present at 221- per cent. of pre-war consumption, plus a small supplementary allowance in some cases—has faced The Spectator with a choice between still further curtailing its sin and deliberately reducing its circulation... It has been decided with regret, after full consideration, to adopt the latter course. The reduction in the number of pages from the pre-war average of 48 to the present 24, and occasionally even less, has been carried as far as it can be carried without sacrificing the paper's essential characteristics. Advertisements have been restricted to a much lower percentage of total space than, before the war, at the cost, of course, of revenue. We are not prepared, for the sake of increased circulation, to produce a paper which could not be The Spectator with which readers have grown familiar, Consequently, though we have for some time been unable to meet the demand for the paper, we must for the present forth::: curtail supplies. It will, therefore, be increasingly difficult to obtain The Spectator except -through a regular order placed with a newsagent or with The Spectator office.
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