27 FEBRUARY 1926, Page 32

SELFRIDGE'S PROGRESS.

The good profit figures and increased dividend recently announced by Selfridge and Company are amply justified by the full report and balance sheet which have since been issued. Not only are profits good, but the balance sheet is a strong one, while the Directors are to be commended for setting out in parallel columns in the balance sheet the figures for the preceding year. It is an innovation which might well be carried out by other companies. Including the amount taken in last year, the total reserve fund now stands at £75,000, and all the assets appear in the balance sheet at values written down after making the appropriations which were set out at the time of the dividend announcement.

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