* * * * EMPIRE FOOD.
The figures of a recent effort by the Empire Marketing Board are worth the notice of every student of economics. Agents of the Board have recently completed a tour in Yorkshire and Lancashire on behalf of Empire butter, and made the really amazing discovery that the firms stocking Empire butter had increased by some 30 per cent. A few years ago about a half of the retailers stocked it. To-day the number varies between 84 per cent. and 66 per cent. ; and the percentage will be not a little increased by the latest . visit. This means that a combination of sentiment, quality and advertisement have made at least as much difference as could be expected of any directly fiscal or strictly economic influence. This sentimental fact is so well recognized by foreign importers that they are inventing more and more British names for their goods. Domestic caterers who desire British food should be at pains to notice whether these British names with a lion or John Bull in them imply British origin. There are many more wolves in sheep's clothing since the sheep became more popular.
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