28 APRIL 1923, Page 11

Now that our British railways have been grouped into four

or five large systems for the entire country, would it not be possible for them to show a little more imagination in their publicity methods ? Compared with the Canadian Pacific Railway or the leading Railroads and Tourist Bureaux of the United States they make a very poor showing. Let anyone who doubts this state- ment peruse the advertising pages of any of the chief American magazines and compare the announcements of the leading American railroads with those of their rivals in the British Press. I except, of course, the wonderfully artistic and efficient advertising of the London Underground Railway combine. Why cannot our main line systems copy the advertising methods of the Underground ?