THE ART OF THE POSTER
[To the Editor of the SPECTATOR.] SIR,—In his crusade for posters which do not offend against the proprieties, Mr. Walter Bayes, let me assure him, will have the support of all the more enlightened of our poster advertisers. Why ? For the simple reason that the adver- tiser recognizes that to offend the artistic sense of the community is the worst possible way of seeking to sell his goods. That is why he objects to " fly-posting " which disfigures the countryside, why he employs the artist to design and lay out his poster, why the British Poster Asso- ciation asked Sir Reginald Blomfield, R.A., to design a hoarding for the guidance of its members. Some there are whose posters may offend Mr. Bayes, but until we discover some method of deciding what is beauty and what is arL that is inevitable—in posters as in painting.
And has not Epstein himself been condemned in one notorious case, on precisely the charge Mr. Bayes brings against certain posters—offence against the proprieties ?- Secretary.
The British Poster Advertising Association, 31 Great James Street, Bedford Row, London, W.C. 1.
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