28 JUNE 1935, Page 6

We are all of us, after a quick change remarkable

in a Government department, feeling very benevolent to the Post Office, what with all the benefits recently bestowed on us by Sir Kingsley Wood, and a Golden Voice spon- sored by the Poet Laureate and a panel of judges to tell us the time in the morning. But it is no use receiving benefits unless we are aware of them, and how should we have realized them in their fullness if it had not been for Sir Stephen Tallents—the Public Relations Officer, as he is styled, of the General Post Office ? The Publicity Club of London, intent upon honouring him, describe him- in their own frank way simply as an " advertiser," and they have awarded him their cup for the year's greatest achievement in advertising. The intention of the Club in honouring Sir Stephen is also, of course, to honour publicity. It is rumoured that only one other person was considered as a suitable recipient of the cup—who has been described as the best advertisement agent of the British Empire. Of course, the Prince of Wales.