28 MARCH 1992, Page 12

Unlettered

A lawyer, who practises in Windsor, Ontario, received a pamphlet (extracts below) along with a Christmas card con- taining the message 'Keep Up The Good Work'. He does not practise in the area of real estate and has never spoken to Mr Miletic. He understands, however, that every lawyer in Windsor received an identical card and pam- phlet.

The Sasha Miletic Story List With $a$h Same as Ca$h PRIME Realty Inc.

Intensity! It's the first thing you notice about Sasha Miletic. He gazes directly at you, focusing 100% of his attention on you. You can see his intensity, yet you intuitively feel that he cares and he is interested in what you have to say. Soon you are at ease and talking com- fortably with Sasha, like a long lost buddy. As you talk, you begin to under- stand why Sasha Miletic is one of the top real estate agents in Windsor and Essex County...

Applying the lessons learned [at the

University of Western Ontario], Sasha approached real estate sales as a busi- ness executive, setting up the highest quality support staff and service pro- gram to support his innovative market- ing activities. He sets out to establish a new standard of real estate excellence — pushing himself to be the best he can be. Sasha is achieving his goal; he is quickly becoming the standard by which industry measures quality in service.

As the conversation continues you find yourself talking openly and joking with Sasha about some of his outra- geous advertising, teasing him at times. He laughs with you... You turn to Sasha and tell him "I just wanted to stop by and meet you in person. I have a home I want to sell. How can you help me?"

Sasha says, "I'm glad we have had the opportunity to talk." Sasha systematical- ly lays out his powerful marketing cam- paign ... You are fascinated as Sasha explains how his personal advertising attracts hundreds of calls each month ...For a brief second a thought flashes through your mind. 'Does it work?' The evidence is not hard to find — Sasha's track record speaks for itself.

Sasha turns and looks directly at you. "I believe that long term success is built by providing an uncompromising level of service. When you hire me as your agent, you get more than just me ...No single agent can always be there but my team can. You have my commitment that I will give you 110%."

You can feel his intense sincerity; you know Sasha Miletic is your only choice.