Letters
`Political' interpretation
Sir: You were quite right to draw attention in the 'Notebook' (21 May) to my refer- ences on the Channel Four programme Right to Reply to the difficulties which con- front us with regard to the advertising of Political journals and other publications. The Code rule to which you refer is based on the requirements of the Broadcasting Act 1981 (and its predecessors dating back to 1954) which disallows advertisements in- serted by or on behalf of any body whose objects are 'wholly or mainly of a religious or political nature', or which are directed `towards any religious or political end'. We are legally advised that the word political' has to be interpreted broadly and it would not only disallow advertisements from or in support of a political party, but would effectively prohibit advertisements designed to influence public opinion on matters of political or industrial contro- versy, As you rightly say, the Spectator has not attempted to advertise on ITV or ILR and, therefore, the question of its acceptability under the Act has not been considered. But if we can be satisfied within the meaning of the legislation that you are not a body whose objects are wholly or mainly of a Political nature, and that your advertise- ment is not directed towards any political (or religious) end, you are free to advertise on the Independent Broadcasting Services.
Incidentally, family planners are not pro- hibited from advertising on the Indepen- dent Broadcasting Services, but we are re- quired to ensure, so far as possible, that advertisements, including public service an- nouncements, do not offend against good taste and decency, or are likely to be offen- sive to public feeling. Harry Theobalds
Head of Advertising Control, IBA,
70 Brompron goad'
L SW3
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